Let’s make sure that we are setting the proper expectations. We don’t want to just expect five 9’s of reliability because “well, five is better than four.” Why do you need
five? Have you tied your metrics to a business outcome?
Likewise, your speed metrics shouldn’t be “faster than last month.” And beware of inaccurate extrapolation. You might have data suggesting that if your page load time
increases by a second, conversion drops by 50 percent. But that doesn’t mean that if you reduce load time by a second, conversion will increase by 50 percent.
Correlation doesn’t always equal causation, and the same numbers don’t move the dials in both directions.